A Contractor Expanding Their Borders
Viking Fence is a local fencing contractor that needed a bold mark to communicate trust and security to their customers. As a new business, the logo needed to be simple and adaptable so that it could work in any context.
After determining which direction to take the logo, I began sketching. I worked through ideas and revisions on paper before moving to Illustrator for refinement. Over time, a few promising options emerged. These were polished and then sent off for review.
With some logos, there are multiple rounds of revisions. In this case, one of the options emerged as a strong candidate after the initial presentation. I made the requested revisions and then sent the logo to the client for final sign-off.
The final logo is a stylized Viking head that houses a hidden “V” doubling as the Viking’s beard. The bold brandmark and sturdy type in the logomark each speak to the reliable and secure services that Viking Fence provides.
The colour scheme of grey and black again references security and reliability, while the construction yellow accent references safety.
Every journey begins with the first step.
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