Root to Rise
Giving a Fresh Look to Counselling
Root to Rise is an Edmonton-based counsellor with a unique holistic approach to therapy. We determined that their ideal logo would highlight spiritual growth and healing and remain usable and iconic in all applications.
Services Provided
Visual Identity
Giving Form to a Concept
From the initial brief, it was clear that depicting a human figure rising from a lotus was a priority for the customer. I began exploring the concept and worked through several options. Eventually, I clarified a few stylized versions and presented them for the first round of feedback.
Small Changes
After receiving feedback, I set to refine the shape and clarify the idea for final approval.
Final Logo
The final logo features the organic form of a figure rising out of a lotus flower. The colours represent positive energy and revitalization. I paired the icon with a humanist serif typeface to reinforce the organic shapes and the human connection that counselling provides.
Every journey begins with the first step.
Book a free consultation today!