Casting Light on the Process
Logo Design Process
Why do some logos seize our minds while others grasp limply? How do some identities endure while others fade from our memory? The secret lies in the ancient wisdom and proven processes passed down by the old logo masters.
01 Initial Meeting
02 Design Brief
The first step is to meet and discuss your business. I want to hear about what you do and what makes you unique. Then we will dive into why you're looking for a new logo and the goals that you have in mind. At the end of our first meeting, I will send you a tailored questionnaire to gain insight into the direction you want to take the project.
The design brief is the plan of action. It uses the information gathered in the first stage to define a successful outcome. I will present the design brief and define the project scope and goals as I understand them. We will work together to adjust the brief if necessary, then both sign off on the plan before I begin the design work.
04 Design & Iteration
I take the time to research your company and your competitors. I ask questions and map out your current situation versus where you want to be. I’ll continue to explore what makes your company unique in the brand landscape of your industry. The knowledge gained in the research stage informs and justifies decisions later on.
The design stage is where pencil finally meets paper. I'll sketch pages of ideas and spend hours sweating the details. After revising and iterating on the most promising ideas, I will eventually arrive at 2-3 polished concepts. Every design decision made at the stage filters through the design brief and is subject to our definition of success.
I'll present the design processes for each polished logo over a call or video. I'll show each design in isolation and then mocked-up in real-world contexts. After the presentation, we'll discuss the options where you can ask questions or provide feedback. We will repeat stages 4 and 5 until we have a logo that meets the goals of the brief.
With the final logo approved, I will assemble a package with all your new logo variations. I'll deliver files in formats for every application. Additionally, you'll receive a brand guidelines booklet to guide logo usage. If you want to develop your brand further, we can discuss the next steps such as branded collateral or graphic design services.
Every journey begins with the first step.
Book a free consultation today!