Compass Aerial
A New Identity Poised to Take Off
When the owner of Compass Aerial approached me, they were just getting their drone business off the ground. They needed a logo to stand out from the established companies in their area and asked me to come up with something clean to get them started.
Services Provided
Visual Identity
The Initial Fly By
I worked on incorporating the propellers and camera aperture into a single mark. I eventually moved away from this direction because it’s common for a photography business to have the camera shutter in their logo, and this customer wanted something unique.
Instead, I began trying to capture a spinning motion to reference both a compass and a propeller.
Delivering Meaning
The logo mark successfully shows a spinning motion and the letter “C” in its form.
Final Logo
I chose an italic san serif font to indicate motion, and I paired that with sky blue for the primary colour to play off the aerial in the name. The icon and logomark work well in vertical and horizontal orientations, while the simple icon is recognizable, even at small sizes.
Every journey begins with the first step.
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